Heritage: Our Story
Tradition, pedigree and innovation. The most powerful marine electronics manufacturer in Europe, with a global reputation…
World of Simrad
Our Story - 75 Years of Innovation
Simrad Yachting Celebrates 75 Years of Innovation in 2021
Our heritage in marine electronics goes back to 1946, when surplus radios from the war were converted for use on commercial vessels...
75 Great Boating Destinations
Simrad® turns 75 this year, and what better way to celebrate than to recognize 75 amazing places around the world!
Technology
Trolling Motors for Saltwater Anglers
For saltwater anglers, having the right tools can make all the difference between a good day on the water and a great one.
A Guide to Simrad Sonar Systems
Investing in the right sonar technology is crucial for maximizing your fishing experience and ensuring you have the most accurate underwater data.
Choosing a chartplotter
If you are new to boating, looking at technology, or working towards an upgrade, you may be thinking about where to start investing in the right marine electronics.
Sustainability
What Do Simrad and Great White Sharks Have in Common?
The answer lies in our ongoing partnership with Gray FishTag Research, where our shared commitment to marine conservation and research takes center stage.
Philosophy
97% of the earth’s water is in our oceans, and our oceans are in significant danger - seagrass is declining, coral is dying, and harmful algae…
Electric Ferries New Zealand
Global economic pressures and the increased focus on environmental considerations drive innovation in boat building, but vision...
Cantieri Nautici Vizianello
Simrad Yachting and Venetian-boat builder Cantieri Nautici Vizianello have collaborated on innovation to create a new generation of water taxi that promises to revolutionise transport in the city of Venice...
Partnerships
Flyn Jack
In the world of saltwater fishing, Flyn Jack’s journey from the shores of New Zealand to the oceans of the world exemplifies a passion for the sport.
George Poveromo
The partnership between Simrad® and George Poveromo showcases the perfect blend of innovation in marine electronics and expertise...
SiriusXM
Unleash the Power of Offshore Fishing with Simrad® Marine Electronics and the SiriusXM® WM-4 Weather Module
Center Consoles Only
With Center Consoles Only (CCO), you get what it says on the tin – the team running it lives and breathes center console boats...
News and Videos
NSX® & NSX® ULTRAWIDE 1.9 Software Release Now Available
We're excited to announce the release of the 1.9 software update for the NSX® and NSX® ULTRAWIDE multi-function displays.
Simrad Yachting Debuts RECON™ Saltwater Trolling Motor Built to Empower Anglers
The brand’s first electric steer saltwater trolling motor, featuring a unique joystick remote and best in class power...
The latest Simrad® NSX 1.6 software update is now available for download
Introducing a revolutionary groundbreaking feature alongside several minor improvements.
HALO® 2000 and 3000 Win the Best Elex Award for best Leading Edge Technology
The judges were impressed with the HALO® 3000's new Bird+ mode, which they praised as innovative and a game-changer.
Inspiration
Preparing for smooth boating
A guide to checking your boat's gear in anticipation of the upcoming boating season...
Sports and game fishing in Florida
Understanding the seasons and conditions in whatever waters you intend to fish is vital. Types of fish, their behaviours...
Ocean Phenomena
Oceans and lakes have generated countless legends ever since humankind found a way of breaking free...
Famous lighthouses around the world
Lighthouses have long captured the imagination of boaters and the wider public. They attract curiosity regarding the buildings and the rugged individuals who crewed them...
